Privacy Policy

Applies to bap.report and to the Bap Ads Reporting application · Last updated: 12 September 2026

Who we are

Baptiste Lilles, independent growth advisor, Belgium. Contact: lillesbaptiste@gmail.com.

This website

This site is informational. It has no forms, no accounts, no cookies and no analytics. No personal data is collected from visitors.

Bap Ads Reporting (the application)

I operate a private internal application called Bap Ads Reporting, used to produce reporting and audits for my own advisory clients. It accesses a client's advertising accounts (including Google Ads) only after that client has explicitly authorised access, and only for that client's own reporting.

What it accesses

• Campaign, keyword, search-term and performance data from the client's accounts
• Account identifiers needed to produce the reports

It does not access end-user personal data, and it does not collect data from the public.

How data is used

Solely to generate performance reports and audits for the client the data belongs to. Data is never sold, rented, shared with third parties, pooled across clients, used for advertising, or used to train AI or machine-learning models.

Google user data

Bap Ads Reporting's use of data received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Storage and retention

Data is stored in access-controlled systems in the EU and kept only for the duration of the engagement. It is deleted on request or when the engagement ends. Authorisation can be revoked by the client at any time, directly in their account.

Your rights

Under the GDPR you may request access, correction, deletion or portability of your data. Write to lillesbaptiste@gmail.com and I will respond within 30 days.

Changes

Any update to this policy will be published on this page with a new date.